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You may have been told that the key component in boosting traffic and visibility to your website is through an effective linking campaign. This is a very valid point, but you may be asking yourself what this means to the average small business owner.

What is linking?
Linking is when one website creates a connection to a second website through directing their visitors to a page within the second site. This is most commonly accomplished through hyper linking.

Why is this important?
The search engines look more favorably upon sites that have a longer presence on the internet. Larger sites with large amounts of traffic or those that have been established for a number of years are often referred to as authority sites. The search engines will many times look at the sites linking to these more established properties and deem them as having more value on their own as well.

When executing a successful linking campaign it is important that careful research is done so that you do not link your own site with a site that may not be seen favorably by the search engines. Linking your site to other sites that are seen as valuable will also help to boost the value of your site. This could ultimately lead to higher rankings.

This chain of linked sites will benefit from one another through gains in ranking and traffic, unfortunately if not executed properly this can create a far different effect. Linking your website to sites with questionable content and linking practices can be disastrous for your website. When the search engine decides to ban or blacklist the unfavorable site, the websites that are linking to that site can suffer loss of rank, traffic or even worse your site could disappear from the search engines completely.

How Can I Safely Gain Links?
Some of the best ways to safely establish links with high-ranking websites include, article submission, directory submission, and submitting content to social media and news platforms. Many of these sites are looked at as being authority sites or favorable by the search engines.

By choosing some of these methods you know that the chances of your site being subject to penalties are far slimmer. Another way to make sure you are practicing safe linking is to let a professional guide you, an effective linking campaign planned and executed by an SEO professional will guarantee you get the results that are the most profitable for your website.

So what are backlinks? Backlinks, to put it simply, are links from other websites linking to your site.

The reason that you want these links is because the more links to your website the better chance your site has of a higher ranking for your keywords. But before you run out and try and spam as many backlinks as you can note that the search engines have wised up to this practice. If your site suddenly has hundreds or thousands of links this draws an immediate red flag that something is fishy. Your keyword rankings will almost certainly be negatively affected.

So what are good backlinks?

Generally a backlink is considered "good" if it meets at least a few search engine qualifications. Search engines have an internal ranking system of how "good" your backlinks are. The three most important criteria of a good link I have found are limited amount of links in your content. (no spamming) Linking from a site that is relevant to your own and links within the body of your content.

I have found the easiest way to avoid getting penalized is to simply write content that is good enough for people to actually want to link to. Easier said than done but that is another issue. I myself am a sucker for free things so you can't go wrong with offering guides, downloads or whatever it is that you think is related to your site for free

I typically use the Google toolbar to help figure out if a link is "good". The toolbar has hand little feature that tells you the page rank of the site that you are at. This not a guarantee but I find it to be a pretty good indicator.

How do I find them?

Look for sites that are relevant to your own and try and get that site or sites to link to your web page. Most of the time you will need a backlink to them as well so take that into consideration.

Another great method is to submit your site to a related directory that is relevant to your site. There are many, many directory sites out there. A simple search should find tons. But, do not spam every directory you can find. Again, make sure they are related to your niche otherwise you are just wasting your time and the time of the person running the directory site.

My personal favorite and the one that garners the best results for me are the article submission websites. Simply write a quality article with some links to your site and the search engines typically find you very quickly. Like the directory sites, there are a lot of article submission sites. When looking for an article submission site always strive for quality over quantity. "Shot gunning" an article to hundreds of article sites tends to backfire.

Lastly, a few quick and easy methods are to either start up a related blog or comment on related blogs. Posting in related forums is great way to backlink as well.

The Google Page Rank Algorithm is complex. Arguable there's no 'one person' that fully understands it simply because the nature of it feeds off so many sources within Google that it's truly becoming a robot that thinks for itself. To increase pagerank (PR) on a website, you will need to understand the main idea behind the page rank concept.

You can think of the Google Page Rank as being like the Billboard music chart. This chart is simply a ranking that shows which song or album is most popular. The popularity is determined by the one thing that makes it the most important which is sales in the case of music.

With websites the concept is the same, but determining what makes a site the most important is slightly more complex. There's no one single factor that determines that. With the Google Page Rank system it basically combines a series of related factors into a rank. This rank then determines which site is more important and consequently which site will rank higher on Google "chart" for that specific search term.

Although the Google Page Rank Algorithm is complex your work as a website owner or SEO expert is much simpler. Page rank boils down to backlinks. Backlinks is the easiest and most reliable way for Google to determine which site is more important. The common (and sometimes twisted) Google logic is that if other people think you are important enough to link to, then you must be important.

If you want to increase PR, then you simply have to start focusing your efforts on building backlinks to your site. The 2 most important factors to increase your page rank is this:

1. Get High PR Sites To Link To You
So, a high PR is an indication that you are important. If an important site with a high PR links to you, then Google recognizes this. Getting high PR backlinks is the most important factor in increasing PR. It becomes even more valuable if the high PR site linking back to you is an authority site in your niche or if it is highly relevant to your site. This is where the Google Page Rank Algorithm gets complicated, but don't worry to much about that. A high PR link is worth gold regardless.

2. Getting a Large Volume Of Backlinks
Since getting quality back links from important sites with a high PR is so difficult, most of the time we are forced into building a large volume of links from sites with a lower pagerank. Obviously Google also recognizes this and assign a much lower value to these links. Although you need a lot more low PR links to increase page rank, they are still necessary and valuable. The danger of getting a lot of links from low PR pages is that it can easily be picked up as spam links. Be careful. Especially with new sites. You want to build up quantity links, but you need to do it slowly over time.

It is true that almost anybody can have their own website. It is also true that anyone can set up an online business. What is difficult is to make your business click enough and to create a website that serves your business well. To do these, you have to make use of SEO tactics. Here are some SEO tips that you can use to make your website worth visiting and to make your business going.

1. Blog Design Plays Vital Role

You do not have to create a complex websites that will impress visitors. What you need is a website that is attractive enough but one that is also easy to navigate. You would not want your visitors to get lost on your site but you would want then to explore your site and to visit again. Make sure that your site is user-friendly by making it easy to navigate and interesting.

2. Content Is Must

The main thing that your site visitor will look for is not how your site looks but on what is has that will benefit them. Make sure that your site has useful and interesting content. You can do this not just by posting your products and services but also by providing them useful information that is related to your business.

3. Make use of keywords.

When it comes to SEO, keywords play a huge role. You have to know which keywords can land you on top search engine pages. Also, you have to strategically place them on your site. It is important, however, not to use too much as this will only damage you and your business.

What do keywords, keyword optimization, keyword stuffing, keyword ratio, and more do for your business? Why the hype and what is so important?

There is no doubt keywords are vital. They are the words folks might use to locate your information.

For example, a person researching cell phones might use the following keywords typed into Google, Yahoo, Metacrawler or any number of the available search engines.

- Cell phones

- Wireless phones

- Cell phone planes

- Prepaid cell phone

- Best cell phone

- Cellphone

- Cell phone deals

- Cell phone reviews

When choosing keywords for a business the first step is to consider what terms people will use to find you. It takes three steps to accomplish this.

1. Brainstorm ideas. Brainstorming keywords with pen and paper may seem ridiculous at first but it is an excellent strategy. The brainstorming exercise will be a success if you are creative and think like a potential customer. Try to think of 50 potential keywords. Even misspelled keywords, like the 'cellphone' example used in the above list.

2. Ask your friends, family, customers, associates. Step two is to start asking around. Find out from people what keywords they would use to locate information on your business idea. Friends, family and associates are generally the best place to go however if a business has a close relationship with their customers, then asking a few key customers may be beneficial.

3. Keyword popularity tools are used for research. This third step is where business owners often skip right to. However if you don't attack a keyword popularity tool with a plan, you can end up with thousands of potential options ' a real mess. Take keywords you have complete confidence in and use the keyword tools to examine how often they are used. This will help business owners determine what their primary keywords are and what keywords to use in their content or on secondary website pages.

There are free keyword tools available such as:

a. https://adwords.google.com/select/ Keyword Tool

b. https://www.wordtracker.com/trial/ Free trial

c. inventory.overture.com/

d. http://keywordspy.com Free Trial

That leads us right into a very frequently asked question...where are keywords used? Several places actually...The home page and index page of a business website is where the primary keywords are located. This is the page people land on when they come to a website. Maybe it has sales copy, maybe it tells a bit about the company's products or services, or maybe it offers informational copy. A basic rule is to find one or two primary keywords. They should be placed in the headline, first and last paragraph and then distributed throughout. Keyword stuffing or jamming your copy full of you keywords makes the copy read like a phone book and the search engines don't like it.

Secondary keywords can be used on subsequent website pages, articles, press releases, press releases, advertisements, blog posts and so on. Using the example from earlier a primary key word might be "cell phone" or "cell phones" and a secondary keyword might be "cell phone reviews"

Keyword hype is justified. They are a huge influence on a company's profitability. Future customers use keywords to locate products, services, and information. Your business is found with them. Traffic will come to your business website if you set up the right keywords and most commonly used keywords on your site. More traffic and bigger profits are the end result.

SEO or Search Engine Optimisation is the name given to the process of optimising a website to be search engine friendly. Small and large businesses are catching onto the fact that their website can hugely benefit from SEO and ranking well on the search engines

In this article ill list the top 5 beginners SEO tips you can implement very easily and will help improve your website rankings.

1. Page Title Optimisation Your page title is the text description that search engines use in the results and your web browser displays in the top of your window. The page title is very important in SEO and is one of the main factors in helping your web page rank. Your title should be an accurate description of what content is displayed on the page and should only focus on 2 or 3 main topics or key phrases.

The tag is contained in the section of an .html page. It is a stand-alone element and not really a meta tag, but it is the most important step you need to take in optimising your website, whether it's a blog or static Web page.

This tag is what Google and the other search engines index in their results to link to your website. It is the "first impression" and your only chance to make the Google user click on the result pointing to your website. This is a mirror of the quality you offer on your website.

Your page title should use keywords used in your content heading and paragraph tags. If your web page has content related to "Sydney SEO" or "SEO Central Coast" your heading and paragraph tags should also include the keywords "Sydney SEO" and "SEO Central Coast".

2. Descriptive Link Anchor Text Every website uses text links in some form or another. Google and other search engines read these links in relation to the rest of your web page content and rate them based on how relevant they are. The name given to the text used in a link is "anchor text". A big mistake people make when linking their pages together is they use anchor text like "click here" or "read more". It is much better you use descriptive keywords in your link anchor text that are related to you on page copy and the page the link points to. For example if I was linking to a page with content about Sydney SEO and Central Coast SEO I would not say "Click here for more information" or "Read more", I would say "Click here for more information on Sydney SEO" or "Read more on Central Coast SEO".

3. Have Lots, & Lots of Content Content is probably the most important factor of SEO. Basically if you have the content your website will rank irrespective of your page titles or anchor text links. The more content you can get that is related to your websites topic the better. Google and other search engines love big websites and the more content you have, the more pages the Search Engines can see and therefore the bigger you website is.

4. Source Incoming Links Another good beginners SEO tip is, find external incoming links to your websites. One of the other ways Google and other search engine rank websites is by scanning how many other websites are linking to yours and if those websites have what us search engine optimisers call "Authority". Authority websites can be other websites that rank very well with a high page rank, government websites or educational websites. The more incoming links you get from external websites and especially authority websites the higher search engines will rank you. Part of the skill in SEO is sourcing and securing authority backlinks.

5. Name Your Page File Names There's lots of scope for SEO around your page names. Google guidelines suggest that you build a brand, but nevertheless keyword rich filenames do well in search... if the SEO is done right. They should be based around the top level keywords for that page, there's no reason to give pages or files random names. If a page is based around keyword content, then the filename should contain those keywords. Using my same examples as before, if my page has content about "Sydney SEO" or "Central Coast SEO" I would probably name my page Sydney-central-coast-seo.html or something along those lines. You will notice I used dashes (-) instead of and underscore (_) to separate the words. Google reads both as a word separater but dashes are more widely used.

In the world of Search Engine Optimization, one of the most important factors is sites that are linking to your website. For example, if there are 100 sites linking to your site, search engines see that as your site having some value. With the value and presence of your site on other sites you are seen as an authoritative site and your rankings begin to improve on search engines.

Now, people think any old back link is good for your site. While this is true there is one important factor that people sometimes miss, having the anchor include your keyword. For example if you have a site about the Nintendo Wii and you are selling the actual product, you may want the anchor of your text link to read "cheap nintendo wii". With a lot of incoming links with that anchor, search engines think that your site is very relevant to those keywords and they begin to rank you higher and higher for that specific phrase as you continuously build more links.

Finally, there are many different ways people build back links, such as directory submissions, blog commenting, buying direct links, and more. When building back links be very careful because too many links too fast will also be seen as harmful to your site because of search engines thinking you are spamming the internet with your website. To avoid this, it is recommended to join some sort of link exchange network where systems build links for you. The systems are supposed to take into account the fact that the speed of link building is very important in link development.

As we all know search enzines are the main and most reliable source of visitors to our blog or site. But how does they work? To work them on your blog you have know what will make to provide your blog information to the search enzine. And that is SEO. It is very important to live in the world of internet. Before knowing why SEO is important in internet marketing , first we have to know what is SEO[Search Enzine Optimization]

If you needed to some workers for your office or at your super market , What you do?.You would let people know about the vacancy by advertising on newspapers or any site including job title, job description etc.

Meta data and other codes do exact same thing as you do by providing robots including titles, descriptions, and instructions on how and what to read on a webpage.

A robot is what search engines use to find your site, analyze it, and then decide what to do with it (ignore it, ban it, or index it).

Think of SEO as advertising your site to search engines. If robots do not know about you, like what they see, or cannot understand what you are saying, you will be ignored or banned.The Internet search engine process is not handled by people. It is run by robots (spiders, webcrawlers, worms, and webants) that (hopefully) visit your site and try to understand and index it. If your site is not indexed, it will not show up in search engines.

A site with good SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyze, and assign relevance to. A site with no, or poor SEO will either get ignored, or worse – tagged as spam or blacklisted.